Growing up in Mexico City, I had an early encounter with electricity at the age of three, when I stuck a pair of pliers into a power outlet. My mother quickly realized that I needed some safer distractions, so she always carried paper and pens to keep me occupied. Whether or not this led me to become an Art Director, I'll never know, but I'm grateful that it kept me alive.

As an Art Director with more than a decade of experience, I've had the privilege of working for five different agencies across Mexico and the US. Throughout my career, I've collaborated with many talented professionals and had the opportunity to work with some of the biggest brands in the industry, including Danone, Miller Lite, General Mills, NBA, Hershey's, Bud Light, AT&T, Chevrolet, and Barcel.

Every day, I'm passionate about creating the best possible work, and I'm proud to have been recognized by leading industry organizations such as Cannes Lions, One Show, Clio, D&AD, EFFIE, New York Festivals, and London International Awards.

I believe that great work is the result of great teamwork, fun and dedication.

I'm currently based in New York City, working as an Associate Creative Director living life on the edge (of my bicycle seat, that is to say).

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