I grew up in Mexico City, and I don’t remember much from when I was three, but one day, I thought plugging pliers into an outlet was a good idea. My mom disagreed. From that moment on, she always carried paper and pens to keep me distracted. No, that didn’t make me a great illustrator, sadly.. but it might have pointed me toward art direction. At the very least, it kept me out of trouble and alive.

Over the last 10+ years, I’ve worked my way through agencies in both Mexico and the U.S., building campaigns for brands that range from beer and snacks to sports leagues and telecom. My experience includes work for Danone, Bud Light, NBA, AT&T, Hershey’s, and more.

Every day, I am passionate about creating the best-crafted work. I believe that great work is the result of excellent teamwork, fun, and dedication.

I'm currently based in New York City, working as Creative Director living life on the edge (of my bicycle seat).

Ah yes.. and this 👇🏽